Weise Brondella
My design class brought in a client who was starting a sustainable, and high-end fashion brand called Weise Brondella. We were tasked with creating the entire image for the brand complete with logos, photoshoot direction, marketing materials, and magazine spreads.
Vintage Nostalgia
The brand is inspired by nostalgic vintage fashion, and all of the fabrics are recycled from previous designer collections.
Pictured to the left is a set of promotional cards that can be handed out individually or as a collectible set. The photoshoot was planned and directed by our class, and the logo was designed by me.
Print Advertising
The goal for the advertising was to generate hype through word of mouth, so I thought a wild posting with an intriguing type treatment would be a great way to get people talking about what Weise Brondella is.
Editorial Design
Our final task as a class was to create a magazine with our interpretation of the brand. We each designed three spreads using photography from the shoot.
I chose to emphasize on the the idea that the brand identity was created through a collaboration with designers of all sorts. We all came together in an art school, and I wanted the spreads to look like they were crafted by hand.
Comps
Below are two rough comps with my original take on the idea. The fabric was intended to be coming to life and taking over the scene.
